IN FOAL, INC. embryo transfer, embryo freezing, oocyte transfer and ICSI

25 years

of successful practice

The business of breeding

If you are an experienced veterinarian and you are passionate about horse breeding, you can earn money by following your passion. Start a horse breeding farm considering the basic principles and essentials of this business and, if you own one or more horses, this passion of yours can increase significantly your incomings. Consider the challenges of this business, establish a plan and put your knowledge into practice to ensure the success of your breeding business.


Apply marketing automation strategy to increase revenues. Horses involve a lot of work and expenses. Breeding horses will only increase the work and money that have to be invested for the success of the business. The worry and long-term attachment to your business will prove to be higher than you might expect, so be certain that it is something you truly wish to do. Other aspects such as reliable checking, detailed referencing and marketing aspects will have to be considered on the course of developing your business, so establish first if this is the right business for you.

Once you establish these details and you have a well-contoured plan with your expenditure and costs of your business together with what you need in order to grow your business, you can make a website to promote your breeding business. Apply marketing automation strategy on your website and automate certain tasks and workflows. Use this software to streamline tasks and analyze consumer interactions and behaviors, so that you can attract your prospects through personalized emails.

If your prospects will subscribe to your blog, they will keep receiving useful content via various advertorial campaigns. Yet you should consider that turning your hobby into a business can give you disadvantages too, not just increased revenues and benefits. Although working with horses is something that you love, this business may make you see your passion from a different perspective. Caring for foals and being around horses constantly is nice, the other aspects of your breeding business, such as marketing, economics, start-up costs for land, equipment and stables will require a lot of work and attention.

Retargeting your prospects is a good idea

Expensive horse food, the constant need for high quality, adequate supplies, equipment and authorizations will demand significant costs, so you should probably work with other horse owners in the local area to reduce your investment funds. In addition to this, you have to collaborate with other veterinarians, technicians and graduate students if you will have too many customers to handle alone. Your responsibilities will be more significant and you will need ongoing legal and financial advice too.

Use marketing automation tools and retargeting your prospects will help you to get their attention. In case they will receive useful and highly personalized messages, your potential customers may require the professional services of your breeding business. Gain experience working with horses, establish an adequate business plan, set up a good location and you will sure earn the success desired with your horse breeding business!